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Written by Max Abelson. [...] the cast of MTV's The Jersey Shore rang the New York Stock Exchange's opening bell. [and] the appearance of Snooki, The Situation and all their pals inspired those gloriously astute market masterminds at the Village Voice to craft a phenomenon named The Guido Effect.
Picking one stock each from the categories of Gym, Tan, and Laundry, the Voice saw a post-bell boost for the stocks of Nautilus Fitness, Energizer (which owns Playtex, which makes Banana Boat and Hawaiian Tropic) and Proctor & Gamble (the makers of Tide and Gain soap, plus, of course, Venus shaving products).